Google has always given incentives to brands. They get a better ranking with fewer links. They are "punished" for improper conduct and resurface after a few weeks. On the other hand, a small brand? You will never benefit from doubt. You need to get double the links. And never resurface . _ So far. And this is just accelerating. It is becoming more and more prominent. There is little to focus on 2018 other than building a brand. Major brands will be introduced at SERP. And small businesses are left in the dust.
This is the reason. SERP is changing dramatically Google is known for tinkering. Thousands of times a year. However, it's not just algorithm updates that need attention. The causes and consequences of layout adjustments also change user behavior. For example, more and more snippets of interest. Featured snippet Moz found that it rose from 5.5% to 16% in photo color correction services just two years. But recently, the number of featured snippets has dropped by 10% in four days. advertisement Continue reading below what happened? The knowledge panel has greatly improved visibility for beginners.
Search terms such as "graphic design" that once covered snippets are now a complete knowledge panel. Knowledge graph And all the related searches above also have it now. Even the general search for "travel" nets this. Travel knowledge graph Moz also found a 30% increase in SERP's knowledge panel, which had no snippets of interest in the first place. advertisement Continue reading below So what's happening? Google is trying to answer the question. With content from others. You don't have to click to view the source.