However, in recent times the silence of the brands has Country Email List ended up becoming synonymous with complicity in the outrages that are committed throughout the globe (which are not exactly few). The consumer wants to put their Country Email List money into brands that are truly aligned with their values. According to a study by Sprout Social, 70% of consumers consider it important for brands to assert their opinion on issues of a social and Country Email List political nature. In this sense, the consumer is more than predisposed to sink his teeth (via credit card)
Into activism by doing something as simple Country Email List (and simultaneously as crucial) as throwing one brand and not another in the Country Email List shopping cart. Particularly inclined to jump on the activism bandwagon are niche-leveraged consumers who have been systematically ignored by brands for years. Activism consists, after all, in Country Email List brands taking advantage of the resources at their disposal to put a specific issue (not necessarily “mainstream”) in the spotlight and ultimately seek a solution to that issue.
Being strongly rooted in consumer beliefs, Country Email List activism often gives traditional marketing a run for its money. Riding on the back of facts and not so much of hollow words , the brands that decide to fly the flag of activism end up forging ties Country Email List with those clients with whom they share values and who perhaps would not deign to lay their eyes on them if they did not position themselves around certain issues. The problem? That the link Country Email List emanating from activism is so deep that unfortunately it cannot be bought with simply nice and funny ads. “Activism revolves around deeply rooted beliefs in the client.